Carrier profile · USDOT 350162 · Updated Sep 6, 2026

La Crosse Sign Co Inc

DBA LA CROSSE SIGN GROUP

17 power unitsavg 12.8 yrRegional · 3 statesONALASKA, WI88/100

AUTHORITY STATUS UNKNOWNRATED SATISFACTORY

Observed fleet · trailing 24 mo daily

17Power units

6 observed · MCS-150

1Trailers seen

Decoded · vPIC

12.8Avg age (yr)

1998–2026 · vPIC

Call dispatch(608) 781-1450 Email dispatchjennifer.etrheim@lacrossesign.com

Click to see how we scored it

Load decision · FMCSA snapshot · Sep 6, 2026

Clear to load

Clear under the current scoring — review the flagged signal below before loading.

Watch · 1

Driver out-of-service rate well above average14.3% of driver inspections were placed out of service vs the 6.7% national average.

In good standing · 1

Established 37 yearsOperating authority has been on file since 1989.

USDOT registration

yr registered

Authority not on file

Insurance (BIPD)— unknown

No filing on record

Vehicle OOS · 24-mo20.0%

▼ 22.26% nat'l

Crashes · fatal

Clean · 24 mo

USDOT registration

yr registered

Authority not on file

Insurance (BIPD)— unknown

No filing on record

Vehicle OOS · 24-mo20.0%

▼ 22.26% nat'l

Crashes · fatal

Clean · 24 mo

Vektor intelligence · beyond the federal recordProprietary signals computed from VIN-decoded inspections & daily FMCSA snapshots

Fleet typeIdentity

Asset-based

17 power units. Brokers price each fleet type apart.

Fleet age vs peersOlder

12.8 yr

Model years 1998–2026 · peer benchmark unavailable.

Identity stabilityStable

37 yr unchanged

Same registration since 1989 — no chameleon / reincarnation signal.

Safety

7 inspections · 24 mo · vs national benchmarks

Out-of-service rate· 24-mo cumulative · vs national

Vehicle OOS 20.0%24-mo cumulative

050%nat'l 22.26%

Driver OOS 14.3%24-mo cumulative

030%nat'l 6.67%

Every inspection in the window pooled — 5 vehicle and 7 driver inspections over 24 months.

Vehicle OOS rate· vehicle OOS · vehicle-level inspections · 6-month trailing

25.0% · latest 6-mo window▲ Rising

Share of vehicle-level roadside inspections in each trailing six-month window that resulted in a vehicle out-of-service order. Trending up 25.0 pts across the window. The national vehicle benchmark uses the same metric and is shown on the chart.

Roadside inspection history· 24 charted calendar months · vehicle / driver level · any-OOS overlay

7 inspections in the charted months · busiest month Oct '24 · 1

Vehicle-levelDriver-levelAny OOS

Monthly FMCSA roadside inspections across the 24 charted calendar months. Bars show level-qualified vehicle and driver populations; one inspection can qualify for both. The line shows inspections with any out-of-service result.

Inspection coverage· expected vs observed · the fraud signal

Inspection coverage

How heavily FMCSA inspects this fleet for its size — it tells you how much to trust the safety signals above. Thin coverage on a young authority is a fraud signal nobody else surfaces.

Thin coverage

Under-inspected

Expected

Well-monitored

Heavily inspected

≈0.2 / unit·yr

thin signalabundant signal

Few roadside inspections for a 17-unit fleet — the out-of-service and violation signals above rest on a small sample, so weight them cautiously. Thin coverage on a young authority is itself a flag.

Registered power units: 17
Inspections · 24 mo: 7
Annualized: ≈4 / yr
Coverage: ≈0.2 inspections / unit · yr

Explore full safety record — inspections, BASICs, crashes

Authority & Insurance

Can they legally + adequately haul your load?

Insurance continuity· insurer · policy · lapses

No insurance filing history on record.

This timeline is the FMCSA filing history, and it ends at the most recent superseded filing — current policy status is not tracked here. Request a certificate of insurance to confirm active coverage before tendering.

Explore full authority & insurance record

Equipment

VIN-decoded · NHTSA vPIC

Capacity· power units = haulable capacity; trailers are towed

Registered power units (MCS-150): 17
Observed power (24 mo): 6
Trailers (towed): 1

Capacity is power units only — trailers are towed equipment and are never summed into a fleet-size figure.

Fleet age· model years · decoded VINs

12.8 yr

Average age

2026

Newest model yr

1998

Oldest model yr

14.3%

VINs decoded

Explore full fleet — VIN roster, equipment mix, age distribution

Operations & Lanes

Revealed by inspection density across 3 states · 24 mo

Operating footprint· revealed by roadside-inspection geography

Operating radiusLocal

revealed

States observed

US states

Inspections · 24 mo

WI busiest

Inspection density by state· each tile = a state · shade = inspections, last 24 mo

Home base

ONALASKA, WI

1450 OAK FOREST DR

Top corridor

WI 3 · MN 3

Density

fewermore

Shade = roadside inspections, last 24 mo.

See the full operating map — state density, top lanes

Network & Fraud

Affiliated entities & reincarnation signals · for review, not a verdict

Shares a company officer with other carriers

joel house — 4 carriers: USDOT 531650 USDOT 3236571 USDOT 4464590

Capacity consistency· registered vs roadside-observed power units

Registered (MCS-150)

Observed (24 mo)

Registered capacity materially exceeds what is observed roadside — the MCS-150 may be stale or the fleet under-utilized.

Explore the carrier network & VIN cross-links

Identity & Federal

FMCSA census + L&I dossier

Location

Physical address: 1450 OAK FOREST DR, ONALASKA, WI, 54650
Mailing address: PO BOX 187, ONALASKA, WI, 54650
Operation: Interstate

Contact

Phone: (608) 781-1450
Fax: (608) 781-1451
Email: jennifer.etrheim@lacrossesign.com
Web domain: lacrossesign.com

Registration

Officer: Joel House
USDOT / docket: 350162
First registered: Apr 11, 1989
Last MCS-150: Apr 30, 2025 · 251,300 mi (2024)
FMCSA safety rating: Satisfactory · Jan 18, 2006
D-U-N-S: 620659383

Fleet (self-reported · MCS-150)

Power units

Drivers

CDL drivers

251,300

Annual mileage

Open the full identity & federal record

Federal activity

Daily-captured FMCSA licensing & insurance changes — monitored by Vektor

Federal record activity· monitored daily by Vektor

No licensing or insurance changes captured since Vektor began monitoring this carrier (June 2026). Quiet is usually good.

Open the full federal-record activity feed

Reviews

Verified broker, shipper & driver reviews — moderated

Performance ratings only — never the Vektor risk score

No verified reviews yet

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Verification summaryAuthority, insurance, safety and identity facts for LA CROSSE SIGN CO INC.

LA CROSSE SIGN CO INC (USDOT 350162) has a Vektor safety score of 88/100 and a Clear to load verdict, from the carrier's FMCSA record refreshed Sep 6, 2026.

The carrier has an unknown current for-hire authority status because no FMCSA L&I authority row is available as of Sep 6, 2026.

It has an unknown current BIPD insurance status because no FMCSA L&I active-filing snapshot is available as of Sep 6, 2026.

Its vehicle out-of-service rate was 20.0% over the last 24 months, versus the 22.26% CVSA national average, from FMCSA roadside-inspection data refreshed Sep 6, 2026.

The carrier received 7 roadside inspections in the last 24 months — 5 vehicle-level and 7 driver-level — across 3 states, according to FMCSA roadside-inspection data refreshed Sep 6, 2026.

The carrier has 0 reportable crashes in the last 24 months and 0 fatal crashes across the full FMCSA crash record available as of Sep 6, 2026.

It reports 17 power units and 16 drivers in its most recent MCS-150 filing dated Apr 30, 2025.

It has an FMCSA safety rating of Satisfactory assigned Jan 18, 2006 in the federal record refreshed Sep 6, 2026.

Frequently asked

What is LA CROSSE SIGN CO INC's USDOT number?

LA CROSSE SIGN CO INC's USDOT number is 350162.

Is LA CROSSE SIGN CO INC authorized to operate?

As of Sep 6, 2026, LA CROSSE SIGN CO INC is active in the FMCSA register.

What is LA CROSSE SIGN CO INC's safety record?

LA CROSSE SIGN CO INC has a 20.0% vehicle out-of-service rate (national average 22.26%) across 14 roadside inspections, with 0 reportable crashes in the last 24 months, and an FMCSA "Satisfactory" safety rating. Vektor's computed risk score is 88/100 (tier: clear).

How big is LA CROSSE SIGN CO INC's fleet?

LA CROSSE SIGN CO INC operates 17 power units and 16 drivers per its most recent MCS-150 filing.

Where is LA CROSSE SIGN CO INC based?

LA CROSSE SIGN CO INC is based in ONALASKA, WI, with roadside inspections recorded across 3 states.

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